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Recently, the phenomenon of Born Globals has been highlighted in many articles concerning the internationalization processes of firms. Such firms adopt an international or even global approach right from their birth or very shortly thereafter. Some authors consider this phenomenon as being in...
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One type of boundary rarely explored in international marketing are the cultural boundaries dividing Europe into regions with individual cultural backgrounds and different consumption patterns. This article explores information about such patterns of food consumption based on information from a...
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Over the past 40 years extensive research has been conducted in both Europe and North America on the internationalization processes of firms. The present article traces the explicit and implicit impact of the work of the Carnegie School on this research. It shows that the ideas presented in...
Persistent link: https://www.econbiz.de/10009217722
It is argued here that traditional export strategy research (encompassing the study of internationalization processes and export performance) is characterized by weak theoretical foundations and could benefit from a reorientation towards a dynamic capabilities perspective (DCP). We seek to draw...
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