This paper investigates micro-macro links in stock markets. Empirical investigations on individual investors' decision-making and interactions are used to formalize agent rules for an artificial stock market. Simulation of the social interactions of multiple agents in this market generates macro...

This paper develops an interdisciplinary conceptual framework demonstrating the role of marketing in managing investor relationships. The framework illustrates how companies can turn investor relationships into market-based assets by analyzing and managing them from a relationship marketing and...

The behavioral finance literature argued that investors may care about more than risk and returns. Investing may offer value-expressive benefits like status and social responsibility besides utilitarian benefits like low risk in combination with high returns. Tastes differ and different...

The behavioral finance literature argues that investors may care about more than risk and returns. Investing may offer expressive benefits such as status and feelings of social responsibility as well as utilitarian benefits such as low risk in combination with high returns. Different investors...

This paper demonstrates the relevance of consumers' susceptibility to interpersonal influence (CSII) in an investment context. In Study 1, a survey of individual investors, investment-related knowledge, psycho-social risks, and social needs emerge as antecedents that explain investors'...