Narrow search
Showing 1 - 9 of 9
Cover Image
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10008141639
Cover Image
Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10010071297
Cover Image
The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10010071894
Cover Image
“I’m Mad and I Can’t Get That Service Failure Off My Mind”
Strizhakova, Yuliya; Tsarenko, Yelena; Ruth, Julie - In: Journal of service research : JSR 15 (2012) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10010036791
Cover Image
The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10008065232
Cover Image
And now, goodbye: Consumer response to sponsor exit
Ruth, Julie A; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10009836709
Cover Image
The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10009846343
Cover Image
The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-94
Persistent link: https://www.econbiz.de/10008883759
Cover Image
Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10009801796