Altinay, Levent; Brookes, Maureen; Madanoglu, Melih; … - In: Journal of Business Research 67 (2014) 5, pp. 722-728
This paper aims to establish the relationship between the antecedents of trust, trust itself, and franchisee satisfaction. Taking its cue from power-dependence, international business, and social exchange theories, the paper contributes to the franchise literature by offering a more...