Similar Search Results

Towards a micro conception of brand personality: An application for print media brands in a French context

Valette-Florence, Rita; De Barnier, Virginie - In: Journal of Business Research 66 (2013) 7, pp. 897-903

This paper reviews within the marketing field the concept of brand personality, its different available measures and its main limitations. Hence, the study proposes to make a distinction between macro and micro approaches of brand personality. Then a quantitative study in the field of print...

Persistent link: https://www.econbiz.de/10010869669

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10008769057

Le management de l'Attention : le cas de la presse en ligne.

de Barnier, Virginie; Augey, Dominique; Sonnac, Nathalie - In: Revue gestion 2000 : actualités perfectionnements 27 (2010) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10008420316

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

De Barnier, Virginie; Falcy, Sandrine; … - In: The journal of brand management : an international journal 19 (2012) 7, pp. 623-637

Persistent link: https://www.econbiz.de/10009973161

Evaluation de la marque de presse par son lecteur : place et apport de la personnalité de la marque

Valette-Florence, Rita; de Barnier, Virginie - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 5, pp. 63-83

Persistent link: https://www.econbiz.de/10010012180

Towards a micro conception of brand personality: An application for print media brands in a French context

Valette-Florence, Rita; De Barnier, Virginie - In: Journal of business research : JBR 66 (2013) 7, pp. 897-903

Persistent link: https://www.econbiz.de/10010108523

Evaluation de la marque de presse par son lecteur : place et apport de la personnalité de la marque

Valette-Florence, Rita; de Barnier, Virginie - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 6, pp. 63-83

Persistent link: https://www.econbiz.de/10009826492

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of Business Research 64 (2011) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10008871529