consumers' achievement of desired end-states of being. The results indicate how different electronic services create value for …

consumers' achievement of desired end-states of being. The results indicate how different electronic services create value for …

and hotel occupancy. One important question to be considered is what determines consumers’ willingness to purchase in co … fit in this study has two key components which positively influence a consumer’s intention to purchase. Firstly, the … risk model the finding also indicates two key components which positively influence a consumer’s intention to purchase. The …

values. This understanding is important however as consumers high in individual level collectivist values have been found to … make different brand choices than consumers low in individual level collectivist values. We develop and test theory that … between perceived value, perceived quality, brand trust and brand loyalty. The results show that consumers high in individual …

generic advertising of orange juice that have the greatest influence on consumers. Our analysis indicates that perceived value … effective when consumers view the content of the ads as genuine and relevant. …

generic advertising of orange juice that have the greatest influence on consumers. Our analysis indicates that perceived value … effective when consumers view the content of the ads as genuine and relevant. …