This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” in marketing theory and advertising...

The article argues about the important challenges religion is facing in the global society: the relativization of some values and practices and the privatization of its public role. Pluralist options, rationalization and overspecialization are some of the modern values who are seriously reshaped...

Relationships are an extremely important resource for organizations, no matter their activities. This resource can and should be used efficiently in order to reach the organization’s goals. Especially for tourism the relations established by the organization are essential because of the...

Students could be important clients for travel agents since they do not have strong family - or even professional - responsibilities, they are more flexible in terms of the available time, they are more dynamic and eager for new experiences. Still, travel agents seem not to target them so much,...

Especially during the last 10 years, the Romanian cultural market increased considerably, both in terms of number and diversity of events, and types of cultu - ral operators. In this context of increased competition, organizers have to develop more complex promotional strategies in order to...

Museums are dynamic institutions, which place themselves in the service of the society by interpreting the collections they posses and developing various educational programs. This paper presents the place education has in museums around the world with an emphasis on the specific realities in...

Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on the other hand, many of them have a...

Online communication is highly efficient for contemporary business, in most market sectors. In this context, companies use several online instruments in order to achieve a wide array of objectives. Among these, online newsletters (e-newsletters) are widely used, since they offer a lot of...