Fang, Tony; Fridh, Camilla; Schultzberg, Sara - In: International Business Review 13 (2004) 5, pp. 573-594
The purpose of this article is to examine through a case study of the merger of Telia-Telenor why firms from apparently similar national cultures can fail to form a co-operative venture. Telia and Telenor were the largest telecom operators in Sweden and Norway, respectively. Both were...