Gurun, Umit G.; Matvos, Gregor; Seru, Amit - National Bureau of Economic Research (NBER) - 2013
We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We exploit the richness of our data and measure the relative...