A field study conducted in Shanghai identified a robust inconsistency between real estate developers' desired sales pattern (selling all apartments in a building at similar rates) and the actual sales pattern (selling good apartments faster). The authors explained this inconsistency with...

Much debate exists around the impact that illegal file sharing may have on the creative industries. Similarly, opinions differ regarding whether the producers of artistic works should be forced to accept any weakening of intellectual property rights resulting from illegal file sharing, or if...

Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk,...

Article is devoted to marketing innovation in small business. The article notes the lack of marketing in small business. Indicates the focus on turning a small business into a major consumer of innovations. The necessity of state support for the creation of marketing.

This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper...

The article provides an overview of the structures to support small business in Russia. Particular attention is paid to issues of consultancy support to small and medium enterprises. Displaying the virtual absence of marketing support for competitiveness and customer orientation.

The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...

The article analyzes the evolution of product life-cycle policies of main carmakers in the three main European markets (Germany, Italy and France). Sales data regarding 212 models of 13 major carmakers are taken into consideration for the period 1970-2006. A sub-sample including more detailed...

The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk...

La persistance face à l’adversité a été étudiée principalement dans deux courants de littérature ayant des perspectives divergentes : la littérature sur le champion et la littérature sur l’escalade de l’engagement. Alors que la littérature sur le champion présente typiquement la...