Berkowitz, Jason P.; II, Craig A. Depken; Wilson, Dennis P. - In: Journal of Sports Economics 12 (2011) 3, pp. 253-283
Using data from the 2007, 2008, and 2009 National Association for Stock Car Auto Racing (NASCAR) seasons, this article shows that the uncertainty of outcome hypothesis pertains to both race attendance and television audience, with the former only responding to season-level uncertainty and the...