Groening, Christopher; Kanuri, Vamsi Krishna - In: Journal of Business Research 66 (2013) 10, pp. 1852-1860
The goal of this research is to provide a basis for understanding under what circumstances there is a match (congruence) between stakeholder and investor reactions to a stakeholder-positive corporate social event (pCSE) and a stakeholder-negative corporate social event (nCSE). Analysis of a...