McLeod, Alexander; Pippin, Sonja; Wong, Jeffrey A. - In: International Journal of Behavioural Accounting and Finance 2 (2011) 3/4, pp. 310-327
Many behavioural studies employ surveys that rely on a Likert scale for construct measurement. However, prior research has shown that using Likert scales can be problematic. One alternative to Likert scale construction is the 'fast form' approach which uses the semantic differential scale and...