ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a … ethnocentrism in a multicultural workplace. Conclusion: Globalization of businesses and markets brings about significant … significant competitive advantage by employing new ideas and communication skills. Similarly, Gupta states that it provides a …

entrepreneurs compete to expand their market-share and differentiate their brands in the world marketplace. Globalization has …-cultural management, communication, and negotiations should be emphasized by high-growth multinational corporations competing for global …-cultural communication, and cross cultural negotiation and decision-making are the most common challenge to international management. Success …

existence of a code, this study proposes five determining factors: the content of the code, the frequency of communication … activities surrounding the code, the quality of the communication activities, and the embedment of the code in the organization …

The debate on globalization has long been characterized by theses of institutional convergence and divergence. The …, casting a new and more subtle light on the globalization debate. …

Whereas roots of globalization are far reaching, it is primarily a modern age phenomenon. Modern business operation and … economy and the long-term tendency towards globalization in manufacturing, trading and consumption in the world. Containing … both risks and opportunities, globalization is a problem of manifold nature. For some it means regression and falling into …