Rulleau, Bénédicte; Dachary-Bernard, Jeanne - In: Journal of Behavioral and Experimental Economics … 41 (2012) 2, pp. 198-206
This study focuses on the respondent rationality hypothesis, usually assumed to be true in Discrete Choice Experiments. We examine lexicographic preferences, the influence of consistency, and the role of task complexity in the individual choice process. To this end, we carry out rationality...