Abstract: Purpose – The purpose of this paper is to explore the ways in which a transactional marketing approach can generate customer loyalty in a hotel brand. Design/methodology/approach – The paper provides a review of the paradigm shift from transactional marketing to relationship...

Accurately forecasting U.K. inbound expenditure by purpose of visit plays an important role in tourism planning and policy making. Forecasting U.K. inbound expenditure at the disaggregated level is studied in this article. Disaggregating is done on the basis of purpose of visit: holiday,...