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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz

Möll, Thorsten - 2007

Persistent link: https://www.econbiz.de/10004909984

Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität

Weißgerber, Anja - 2007

Persistent link: https://www.econbiz.de/10004921201

Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen

Schlagentweith, Dirk - 2009

Persistent link: https://www.econbiz.de/10004929993

CONSUMER PERSONALITY-PRODUCT IMAGE CONGRUENCE: EVIDENCE FROM TAIWAN

Wu, Yu-Chi; Tsai, Chin-Shih; Lo, Chia-Yun - In: Global Journal of Business Research 5 (2011) 5, pp. 121-127

This study investigates the congruence between consumer personalities and product images based on the self-congruity perspective. In addition, consumer personality-product image congruence was examined to determine its influences on consumer product preference. Data were obtained from 335...

Persistent link: https://www.econbiz.de/10011205745

Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographicconsumer characteristics

Josiassen, A; Assaf, A; Karpen, I - 2011

consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the … tendency for consumer ethnocentrism. Further, the moderating effects of these consumer characteristics are investigated … and post hoc slope analysis.Findings - The empirical findings show that consumer tendencies for ethnocentrism are directly …

Persistent link: https://www.econbiz.de/10009481845

The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania

LICSANDRU, Tana Cristina; SZAMOSI, Leslie T.; … - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 2, pp. 259-277

Korea). The results suggest that the level of consumer ethnocentrism is low among Romanians, but they do exhibit certain … regarding consumer ethnocentrism and animosity issues. Practical implications: This research is of interest to those looking to …

Persistent link: https://www.econbiz.de/10011133318