Similar Search Results

Consumer and managerial goals in assortment choice and design

Kahn, Barbara; Chernev, Alexander; Böckenholt, Ulf; … - In: Marketing Letters 25 (2014) 3, pp. 293-303

In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the...

Persistent link: https://www.econbiz.de/10010989723

When Do Losses Loom Larger Than Gains?

Ariely, Dan; Huber, Joel; Wertenbroch, Klaus - In: Journal of marketing research : JMR 42 (2005) 2, pp. 134-138

Persistent link: https://www.econbiz.de/10006644324

Option Attachment: When Deliberating Makes Choosing Feel like Losing

Carmon, Ziv; Wertenbroch, Klaus; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 15-29

Persistent link: https://www.econbiz.de/10006650403

Measuring Consumers' Willingness to Pay at the Point of Purchase

Wertenbroch, Klaus; Skiera, Bernd - In: Journal of marketing research : JMR 39 (2002) 2, pp. 228-241

Persistent link: https://www.econbiz.de/10006654131

Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice - To control their consumption, consumers pay more for less of what they like too much

Wertenbroch, Klaus - In: Marketing science : the marketing journal of the … 17 (1998) 4, pp. 317-337

Persistent link: https://www.econbiz.de/10006916234

G: ORGANIZATIONAL BEHAVIOR - Consumption self-control by rationing purchase quantities of virtue and vice Gc:140

Wertenbroch, Klaus - In: Operations research, Management science : OR MS ; the … 39 (1999) 5, pp. 579-580

Persistent link: https://www.econbiz.de/10006517936

On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects

Wertenbroch, Klaus; Soman, Dilip; Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10007743773

Indeterminacy and Live Television

Vosgerou, Joachim; Wertenbroch, Klaus; Carmon, Ziv - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 487-495

Persistent link: https://www.econbiz.de/10007223091

Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice

Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-26

Persistent link: https://www.econbiz.de/10009830380

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Ratner, Rebecca; Soman, Dilip; Zauberman, Gal; Ariely, Dan - In: Marketing Letters 19 (2008) 3, pp. 383-397

Persistent link: https://www.econbiz.de/10005716569