RIZZO, ALEXANDER; FULFORD, HEATHER - In: Journal of Enterprising Culture (JEC) 20 (2012) 03, pp. 287-332
The common argument for the small business is that there simply is no strategy; that small businesses react heuristically to events, guided by the whims and passions of the owner-manager. Strategy, however, can be looked at from a behavioural perspective, as opposed to the more normative...