HERRERA, JORGE - In: Abante 9 (2006) 1, pp. 51-75
This case gives an overview of the Coca-Cola System in Chile and focuses on the Coca-Cola Chile Foundation (CCFCH), a … non-profit organization dedicated to education. Created in 1992 with donations from Coca-Cola de Chile S.A. (CCCH) and the … implemented in schools throughout Chile. The case focuses on this decision as it implies analyzing the pros and cons of the …