Este estudio analiza los factores que subyacen a los atributos del establecimiento comercial y determina su influencia en la satisfacción máxima del consumidor. Para ello, se evalúa la influencia que ejerce cada uno de estos factores en diversas muestras de consumidores que presentan...

This work analyses the motivations behind consumers' online shopping intentions for specific tourism services, such as hotel reservations, across both Internet shoppers and Internet surfers (i.e. those who exit the website before completing the reservation). A structural equation analysis...

The private label is undergoing a process of relevant growth in our country, es pecially in food markets. Within this research field, the present work aims at analysing the current situation as well as the future trends in the distribution of private labels by food retailers. Bearing this goal...

From the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze...