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Innovation and new product development (NPD) are critical to firm success and are often cited as means to a sustained … competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not …
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Una versión preliminar de este caso fue presentada como ponencia en el «Second European Conference on Management of Technology» (EUROMOT), celebrado en septiembre de 2006 en Birmingham.
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Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This study validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational...
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