In the tourism activity, the cultural impact is very significant. The national cultural values generate the tourist or … be the main travel motivation. The tourism behaviour is under the influence of cultural and moral values. We can consider … tourism services’ quality, depending on cultural differences and interactions. …

four motivational factors that are strong predictors of preferences. Linking dimensions of packaging equity to consumer …

sustainable tourism by identifying the factors which either motivate or demotivate consumers during the purchase decision process … relating to sustainable tourism supply options. An application of the means-end chain technique made it possible to explore the … impact on the consumer's decision making process of positive and negative attributions of sustainable tourism. We conclude …