knowledge in marketing theory. Desk research allowed to define the term "value" in marketing, as a category of marketing theory …. The basis for our findings served as the analysis of the definition of "value" in the disciplines within the … multidisciplinary database marketing. In the work place has been defined category of "value" in marketing in relation to other …

precise definition of form postponement in the domain of tangible products. A first result on this way is that form … operational definition of form postponement with a decision-oriented focus are then proposed …

measurement scale for each category then compares the dimensions of quality that emerged for each context. Methodology …/Approach Four category-specific quality measurement scales (or RECIPE scales) were developed, one for each Fulfillment … data were used to refine and assess the statistical properties of each instrument. A cross-category review of the refined …