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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896
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Begünstigt Werbung die Grossen?
Hundhausen, Carl - In: Absatzwirtschaft 12 (1969) 18, pp. 26-29
Persistent link: https://www.econbiz.de/10003046468
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Current issues and research in advertising, 1978
Leigh, James (contributor);  … - 1978
Persistent link: https://www.econbiz.de/10003113012
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Advertising allowances
1964
Persistent link: https://www.econbiz.de/10003039986
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Advertising allowances, 1964
1964
Persistent link: https://www.econbiz.de/10003039993
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Regulation of supermarket advertising practices
Boies, David; Verkuil, Paul R. - In: The Georgetown law journal 60 (1972) 5, pp. 1195-1223
Persistent link: https://www.econbiz.de/10001935231
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The management and regulation of marketing communications in Canada
Stidsen, Bent - In: Problems in Canadian marketing : [papers], (pp. 135-155). 1977
Persistent link: https://www.econbiz.de/10002861592
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Advertising's role in merger cases
Linder, B. J. - In: Journal of marketing 32 (1968) 4/1, pp. 40-44
Persistent link: https://www.econbiz.de/10002478410