Liu, Chin-Hung; Hong, Cheng-Yih; Li, Jian-Fa - In: Global Journal of Business Research 7 (2013) 4, pp. 71-84
With the recent promotion of ecotourism in Taiwan, one strategy for developing sustainable ecotourism is to increase … effects between experiential marketing and service quality of ecotourism and tourists’ behavioral intentions. The results … show that experiential marketing, and service quality of ecotourism were positively correlated with tourists’ behavioral …
