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Die Wirkung von Signalen der K...
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German
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Gierl, Heribert
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Plantsch, Michael
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Marketing : ZFP ; journal of research and management
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The international review of retail, distribution and consumer research
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Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10007900921
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Die Wirkung von Knappheit auf den Absatz von Produkten im Handel
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10007602213
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Kontaktstudium - Sind knappe Produkte attraktiver? Der Stand der bisherigen Forschung.
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10007736764
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