Amar, Moty; Ariely, Dan; Bar-Hillel, Maya; Carmon, Ziv; … - Center for the Study of Rationality, Hebrew University … - 2011
This research illustrates the power of reputation, such as that embodied in brand names, demonstrating that names can enhance objective product efficacy. Study participants facing a glaring light were asked to read printed words as accurately and as quickly as they could, receiving compensation...