Similar Search Results

Strategic Communications - Plug into Your National Brand

Anholt, Simon - In: International trade forum : the magazine of the … 41 (2005) 4, pp. 20-23

Persistent link: https://www.econbiz.de/10007427508

Features - The Nation as Brand - As brands go global, a product's country of origin can be as the company that makes it.

Anholt, Simon - In: Across the board 37 (2000) 10, pp. 22-28

Persistent link: https://www.econbiz.de/10006697544

Anholt Nation Brands Index: How Does the World See America?

Anholt, Simon - In: Journal of advertising research 45 (2005) 3, pp. 296-304

Persistent link: https://www.econbiz.de/10006499578

Book reviews - Brand America

Anholt, Simon; Hildreth, Jeremy; Baskin, Meryy - In: International journal of advertising : the quarterly … 24 (2005) 1, pp. 125

Persistent link: https://www.econbiz.de/10008116960

Does the world realy need another ad agency ? - How do you invent a global agency from scratch? Ignore the network imperative

Anholt, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 5, pp. 15-17

Persistent link: https://www.econbiz.de/10006773894

Beyond the Nation Brand: The Role of Image and Identity in International Relations

Anholt, Simon - In: Brands and Branding Geographies

Despite overstated claims of their â€˜globalâ€™ homogeneity, ubiquity and contribution to â€˜flatteningâ€™ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of...

Persistent link: https://www.econbiz.de/10011174967

Anholt Nation Brands Index: How Does the World See America?

ANHOLT, SIMON - In: Journal of Advertising Research 45 (2005) 03, pp. 296-304

Persistent link: https://www.econbiz.de/10005120147