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Advertising's role in society
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Mertes, John E.
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ECONIS (ZBW)
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1
Advertising's role in society
Wright, John Sherman
;
Mertes, John E.
-
1977
-
[3. repr.]
Persistent link: https://www.econbiz.de/10003630455
Saved in:
2
Advertising's role in society
Wright, John Sherman
;
Mertes, John E.
-
1974
Persistent link: https://www.econbiz.de/10004762255
Saved in:
3
A brief marketing history of the Jewel Tea Company
Wright, John S.
- In:
Journal of marketing
22
(
1958
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003009700
Saved in:
4
The advertising budget: The marketing and advertising plan
Mertes, John E.
-
1963
Persistent link: https://www.econbiz.de/10002479350
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5
The elegant and the novel : consumer behavior and product innovation
Mertes, John E.
- In:
Mississippi Valley journal of business and economics : …
2
(
1966/67
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10002479362
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6
The genesis of the corporate image
Mertes, John E.
- In:
MSU business topics
19
(
1971
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10002479368
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7
A retail structural theory for site analysis
Mertes, John E.
- In:
Journal of retailing
40
(
1964
)
2
,
pp. 19-30,56
Persistent link: https://www.econbiz.de/10002479373
Saved in:
8
Retailer's use of historical sites
Mertes, John E.
- In:
Journal of retailing
47
(
1971/72
)
4
,
pp. 54-64
Persistent link: https://www.econbiz.de/10002479379
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9
Site opportunities for the small retailer
Mertes, John E.
- In:
Journal of retailing
39
(
1963
)
2
,
pp. 36-45
Persistent link: https://www.econbiz.de/10002479384
Saved in:
10
Taste, variety, and change : yesterday and today
Mertes, John E.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 399-412)
.
1970
Persistent link: https://www.econbiz.de/10002479390
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