Large majorities of consumers believe that the term "privacy policy" conveys a baseline level of information practices that protect their privacy. In short, "privacy," like "free" before it, has taken on normative meaning in the marketplace. When consumers see the term "privacy policy," they...

Identity theft is a growing problem. In any given identity theft situation, there are three actors - the victim, the impostor, and an institution, such as a bank or credit card company. Thus far, policymakers have attempted to address the crime by focusing on victims and impostors; victims are...