Sussan, Fiona; Hall, Richard; Meamber, Laurie A. - In: Journal of Business Research 65 (2012) 4, pp. 520-526
This introspective piece focuses on a brand divorce that was not deliberate, but rather, was the positive consequence of a spiritual transformation through meditation. From the perspective of the author who was introspecting, the brand divorce was a result of the self-transformation. The paper...