Commercialization of the university researches and innovations becomes more and more important in this era of volatile changes. Every day we could feel the challenges associated with this process in any knowledge based institute, such as universities, research centers, R&D centers, etc....

The purpose of this paper is to identify and exam the main elements of entrepreneurial marketing mix in entrepreneurial enterprises. Our focus in this study is on Iran's top small and medium-size business entrepreneurs in 2007, which possess a brilliant experience about entrepreneurial marketing...

The role of universities has been highlighted in the social and economic development of communities with the addition of entrepreneurial mission to the educational and research missions of the universities. Thus, the subjects related to the academic entrepreneurship and commercialization of...