Dheer, Ratan J S; Lenartowicz, Tomasz; Peterson, Mark F - In: Journal of International Business Studies 46 (2015) 4, pp. 443-467
As India continues to emerge as a global economic player, scholars and practitioners increasingly need to understand the cultural heterogeneity within this large and populous nation. Based on Lenartowicz and Roth’s framework of culture assessment, we have identified nine distinct subcultural...