Koelling, Marcus; Neyer, Anne-Katrin; Moeslein, Kathrin M. - In: The Service Industries Journal 30 (2009) 4, pp. 609-620
The specifics of services seem to prohibit a simple transfer of innovation strategies from the manufacturing to the service sector. To better understand what works, successful strategic service innovators and their strategic approaches have been the focus of this study. To do so, 80 service...