Marketing is an amazing story, an incredible function and perhaps the most challenging thing because of the certainty of an event called quot;changequot;. Because of this, a product and its marketing strategies need to adjust itself to the changes. This has lead to the theories of Product Level...

Differences in financial behaviour are explained in the literature by reference to the theory of asymmetrical information, and in particular to the concept of information opacity. The same literature indicates that because SMEs are an opaque type of company, they tend to have relational...

The present paper has as its purpose to bring in evidence some of the peculiarities of the application of marketing in the domain of health services, emphasizing the intercessions of the specific organizations initiated at the microeconomic level, and only tangentially those developed at the...

The ubiquitous contention within the Industrial Networks literature - that business relationships are one of the firm's most important resources - has not been, in our viewpoint, thoroughly explored. Hence we argue that the 'Resource-based View of the Firm' ('RBV') may complement the...