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Als Vertriebssystem für Waren und für Dienstleistungen kann Franchising Existenzgründern und beruflichen "Umsteigern … Alternativen ist diese Konzeption in aller Regel weniger risikoreich. Franchising beruht auf einem partnerschaftlichen … Unternehmungen, z.B. inhabergeführte Einzelhandelsgeschäfte, neue Perspektiven durch Anschluß an ein Franchising-System ergeben …
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The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....
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Franchising plays a significant role in the rapid growth of its retail sales. Franchising is a system in which the … because of its advantages. Actually, the annual retail sales of business-format franchising were about $246 billion in 1992 … (Huber, 1993).In the lodging industry, franchising has contributed so significantly to the growth of major hotelchains since …
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This dissertation consists of three essays, of which two are related. In the first essay I model the interaction between a franchisor and its franchisees. I examine how a franchisor uses the investment requirements she asks franchisees as a tool to reduce franchisees' underprovision of sales...
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Franchising is emerging as a highly effective strategy for business growth, local employment and regional economic … definitions of franchising: the franchise agreement, what the potential franchisees need to familiarise themselves with upon …
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