Reputation is an intangible asset that directly affects the market value of the firm. Reputation is built on the trust established with all stakeholders through past behaviour. Reputation may prove resilient, yet even minor misconducts, if repeated, can lead to downfall. We propose an...

Reasons and necessities of a strategic planning originate for the obligation to maintenance and preservation of organizations in todays high challenging environment. Strategic planning seeks to create the required capability in organization for more effective confronting with changes in the...