Seog, S. Hun; Hyun, Yong J. - In: Marketing Science 28 (2009) 3, pp. 526-540
-of-mouth effect, the monitoring effect of the institutional investor, and the bargaining power of the producer over investors. When … the monitoring effect by the institutional investment. If there is no word-of-mouth effect, there may be no Internet … information asymmetry can be resolved by the monitoring of the film quality, the producer's reputation, or the insurance on …