Ferreira, Jorge Brantes; da Rocha, Angela; Silva, Jorge … - In: Journal of Business Research 67 (2014) 5, pp. 865-873
This study proposes and tests an extended model for consumer adoption of high technology products in a Latin American country (Brazil) by integrating concepts present in the consumer behavior literature: the Consumer Acceptance of Technology model (Kulviwat et al., 2007) and the technology...