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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1994
Persistent link: https://www.econbiz.de/10004177127
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Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte
Henseler, Jörg - 2006
Persistent link: https://www.econbiz.de/10004912059
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam - 2008 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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A meta-analysis of turnover intention predictors among U.S. child welfare workers
Kim, Hyosu; Kao, Dennis - In: Children and Youth Services Review 47 (2014) P3, pp. 214-223
The severity and prevalence of turnover among child welfare workers have resulted in increased attention and research—particularly in the past decade. While the literature, in its current state, has improved our broad knowledge of the phenomenon, our understanding is still based on—and...
Persistent link: https://www.econbiz.de/10011117924
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Beyond the technology adoption: Technology readiness effects on post-adoption behavior
Son, Minhee; Han, Kyesook - In: Journal of Business Research 64 (2011) 11, pp. 1178-1182
Technology readiness (TR) refers to people's propensity to embrace and use new technologies. Nowadays, the proliferation of technology-based products and services brings consumers not only benefits but also frustration over ineffective use of products and services. A key factor, therefore, in...
Persistent link: https://www.econbiz.de/10010573736
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A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
Bolton, Ruth N. - In: Marketing Science 17 (1998) 1, pp. 45-65
. Recently, there has been considerable controversy about whether there is a link between customer satisfaction and retention … increase retention and profitability in the long run. Since there is very little empirical evidence regarding this research … failing to manage customer retention. Rather, this article suggests that service organizations should be proactive and learn …
Persistent link: https://www.econbiz.de/10008787991
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Staff recruitment, selection and retention in family-owned small businesses
Cameron, Leone C - 2008
contributing to Australia’s future prosperity (Schaper, 2000). Effective recruitment, selection and retention of employees are part …, 1998).Effective recruitment and selection has regularly been associated with positive retention and performance outcomes … were to understand the variables and dynamics of the recruitment, selection and retention process. This study focused on …
Persistent link: https://www.econbiz.de/10009475258
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East meets West: Toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of Business Research 66 (2013) 12, pp. 2515-2521
managers can use the linkages between the approaches to improve customer recruitment and retention. Through a critical review …
Persistent link: https://www.econbiz.de/10010869714