The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...

Examines the productivity performance of the wholesale and retail trade sectors in light of their significant contribution to Australia’s record productivity performance in the 1990s. Fundamental changes in the nature and operations of wholesale trade, in particular, have brought marked...

As the price competition gets fiercer among the large discount stores recently, there have been many changes in the market, such as the market expansions through M&A and super supermarket (SSM) business models. A new business model for the large discount stores and its efficient operation is...

Zusammenfassung Mit der Digitalisierung der Arbeitswelt wird die Frage nach einer humanen Gestaltung von Arbeit neu diskutiert. Der Beitrag zeigt anhand einer empirischen Fallstudie zur Implementierung eines digitalen Warenwirtschaftssystems („Shelvesfit“) in einem Handelskonzern, wie sich...