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Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …
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No changes were made in the Abstract. Please use the previous Abstract that was submitted
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This paper investigates the competitive market for mass-customized products. Competition leads to surprising …
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This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
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