With a focus on case study research methods, this study continues the epistemological debate about qualitative research approaches in the IMP literature by reconsidering the reliance on managerial interviews as a primary empirical source in the production of knowledge claims. In this empirical...

Project-based exchanges have become the dominant mode of doing business for many industrial firms, and therefore research into project marketing activities has come to be of interest for many B2B academicians. In this study, we contribute to this discourse by proposing three macro-level...

Today's consumers tend to focus on uniqueness and on personal and intangible values when making purchase decisions. Thus, companies undertake such innovative strategies as brand collaborations, especially in the fashion industry where brands collaborate with artists, celebrities or other brands...

This study illustrates the individual motivations and outcomes of professional community participation. The data for the study were collected using an online questionnaire, which was distributed among highly educated commercial professionals in various business areas. The questionnaire was...

We study the path dependence of technological systems and power relations inside companies. While the existing literature suggests power relations and technology to be path dependent and influenced by each other, interactions across these evolutionary processes remain poorly understood. We...

This article introduces a new metaphor for strategic management, namely, that of the strategy river. In comparison with the frequently used concept of path-dependency, the strategy river emphasizes time and timing, co-evolutionary interplay between strategies and institutional environments,...