Nansha District in Guangzhou, south China, as a well-known rapid urbanization area, is characterized by the widely distributed soft soil prone to land subsidence. Accurate monitoring of surface deformation plays a significant role for the hazard prevention and mitigation. In this study, 21...

This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning,...