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Towards a marketing renaissanc...
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Dienstleistungsgewerbe
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Grönroos, Christian
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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An applied service marketing theory
Grönroos, Christian
-
1980
Persistent link: https://www.econbiz.de/10002547083
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2
An applied theory for marketing industrial services
Grönroos, Christian
- In:
Industrial marketing management : the international …
8
(
1979
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10002547088
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3
Internationell marknadsföring inom tjänstesektorn
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
31
(
1978
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10002547097
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4
Market-oriented management in service businesses
Grönroos, Christian
- In:
Liiketaloudellinen aikakauskirja
28
(
1979
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10002547107
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5
Marknadsföring av industriella tjänster
Grönroos, Christian
-
1979
Persistent link: https://www.econbiz.de/10002547126
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6
Marknadsorienterad företagsledning inom tjänstesektorn : ett organisatorisktproblem
Grönroos, Christian
-
1978
Persistent link: https://www.econbiz.de/10002547174
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7
The nature of service marketing
Grönroos, Christian
-
1978
Persistent link: https://www.econbiz.de/10002547184
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8
The need for a system for an extensive information analysis of specific marketing decisions
Grönroos, Christian
- In:
European journal of marketing : EJM
7
(
1973
)
2
,
pp. 130-136
Persistent link: https://www.econbiz.de/10002547196
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9
Resultatinriktad företagsledning genom bättre marknadsorientering eller effektivare marknadsföring
Grönroos, Christian
- In:
Liiketaloudellinen aikakauskirja
30
(
1981
)
4
,
pp. 447-458
Persistent link: https://www.econbiz.de/10002547221
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10
Resultatmedveten strategisk planering och marknadsföring i tjänsteföretrag
Grönroos, Christian
-
1981
Persistent link: https://www.econbiz.de/10002547230
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