Many travel-related products and services are hedonically driven consumption. However, the hedonic experience of travel-related consumption is not well understood. This study examines the hedonic experience of a travel-related consumption event at its pre-consumption, consumption and...

While many hotel companies have participated in various green initiatives and adopted green policy, when it came to the real purchasing decision, their willingness was not matched by action. There could be many reasons for such inconsistency. Lack of consumer demand, increasing environmental...