Martin, Graeme; Beaumont, Phillip; Doig, Rosalind; … - In: European Management Journal 23 (2005) 1, pp. 76-88
In this paper we explore the potential for HR professionals to draw on the branding literature as a new performance discourse, which increasingly is believed by organizations such as the UK-based Chartered Institute of Personnel and Development (CIPD) to be a key area of interest for their...