The theoretical and empirical investigations presented in the study are focused on the analysis of cause-and-effect relationships between innovative strategies and achievement of the goals of enterprise's activity. The importance of the problems discussed results mainly from the role performed...

The aim of the study is to present the concept of value creation as a principal dimension in a business model of the enterprise. The problem of creating value has been attracting interest among theorists and practitioners of management. These problems are of interdisciplinary character....

The principal goal of this study is to present a theoretical analysis of market value of the enterprise in the context of symptoms of competitive position and competitive advantage. The legitimacy of the topic discussed results from recognition of the concept of creating value as a principal...

The principal goal of this study is to provide economic analysis of value added in the context of problems of competitive position in enterprises. A relationship presented in the literature that occurs between competitive position in the enterprise and its ability to generate value added. The...

Purpose: The purpose of this paper is to analyze and compare the attitude of managers to the market position of independent companies in comparison to the companies that are members of groups of companies in Croatia. In addition, research included an analysis of their attitudes toward current...

Country image has been a challenging area of interest to scientists and marketing professionals for years. Results of a number of comprehensive research projects support assumptions on the importance of the impact that country image has on the decisions of consumers and businessmen with respect...

Nowadays, as most markets are saturated with different products and services, brand has become a basis for differentiation and gaining competitive advantage. Although a relatively new phenomenon, both companies and consumers have put greater importance on green brands over the past few years....