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Genetic Algorithms for product design: How well do they really work?

Steiner, Winfried; Hruschka, Harald - In: International journal of market research : JMRS ; the … 45 (2003) 2, pp. 229-240

Persistent link: https://www.econbiz.de/10006694656

A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Steiner, Winfried; Hruschka, Harald - Berkeley Electronic Press - 2002

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Persistent link: https://www.econbiz.de/10005459022

Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried - In: AStA Advances in Statistical Analysis 91 (2007) 3, pp. 225-244

Persistent link: https://www.econbiz.de/10005598069

Produktliniengestaltung - Produktliniengestaltung mit Genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002), pp. 575-601

Persistent link: https://www.econbiz.de/10006695026

Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen

Steiner, Winfried J.; Hruschka, Harald - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 71-96

Persistent link: https://www.econbiz.de/10006839723

Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - In: Wirtschafts- und sozialstatistisches Archiv : ASTA ; … 91 (2007) 3, pp. 225-244

Persistent link: https://www.econbiz.de/10008352350

Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions From Store-Level Scanner Data

Brezger, Andreas; Steiner, Winfried J. - In: Journal of business & economic statistics : JBES ; a … 26 (2008) 1, pp. 90-104

Persistent link: https://www.econbiz.de/10008221435

Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

Baumgartner, Bernhard; Steiner, Winfried J. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 312-323

Persistent link: https://www.econbiz.de/10007879224

Heterogeneity or functional flexibility in store sales models: an empirical study based on store-level scanner data

Weber, Anett; Steiner, Winfried J. - In: Journal of business economics : JBE 82 (2012) 12, pp. 1337-1365

Persistent link: https://www.econbiz.de/10010050592

Praxis . Forschung - Conjoint-Analyse und Marktsegmentierung

Steiner, Winfried J.; Baumgartner, Bernhard - In: Journal of business economics : JBE 74 (2004) 6, pp. 611-635

Persistent link: https://www.econbiz.de/10007027548